Joel joins the ranks of Filipino American leaders in amplifying the cause of Filipino American entrepreneurs. Once serving as Secretary and Member of the Chamber Board, his design business background helped elevate the “look and feel” of many events. He is known for his sophisticated style and forthright manner.

A professional designer with the right mix of talent and discipline, he has traversed multiple leadership roles dating back to his career in the Philippines as president of several professional design organizations like Circle One, the Design Agencies Association of the Philippines, among others. Well versed in trade shows and exhibitions and retail environments, he served as CITEM’s Merchandise Consultant for the International Trade Show MANILA FAME for several seasons.

He has a Masters in Entrepreneurship from the Asian Institute of Management, and studied Architecture at the University of the Philippines. He also attended the International School of Hospitality for a Certificate in Convention Management and Event Planning here in Las Vegas.

Joel has served as United Nations Consultant for Export Development for UNDP (United Nations Development Program) working with name designers like Karim Raschid, Paola Navone, and other notables.

Together with his wife, Olive, they own a design studio called Luna Design International, in Las Vegas, carrying on the same tradition of creative excellence and the enduring commitment to promote design as a platform for economic development. Since setting up shop in 1996, that trendsetting creative business, then named Luna Design Partners, has been a stellar performer, driving growth for many Philippine based export companies.

Purpose is what holds him to pursue this business. Design is a mission , and leading by design is his core and motivation.

Joel is married to Olive, who happens to be the Creative Director of the chamber, and his son, Jose, is a digital entrepreneur doing websites and social media content.